Wired Magazine de-emphasizes emphasis

Wired Magazine de-emphasizes emphasis


When my wife bought me a year's subscription to Wired magazine for my birthday, remembering the number of really cool geeky articles I'd read over the years in Borders I got excited about the having the articles coming to me for a change. I didn't realize that I'd be getting design lessons, too.

When I was looking at the October issue of Wired, I noticed that italics, known in HTML as em (for emphasis), were being used for worlds one would typically de-emphasize. And I think it kind of works. They also use capitals for all the other words, which helps even more.

There's no real lesson here, just a bending of the rules that I thought was pretty interesting.

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