Heat Map Web Analytics Test #1Posted November 6th, 2007 by Chris
Holy cow, I didn't know web analytics could be this fun! I installed ClickHeat on a local server, ran a couple of tests, and then loaded it to my live site. After a few minutes, here's what one of our popular MySpace CSS articles looked like:
Tell me that's not a whole lot of fun!
What do these particular analytics tell me about my web site?
Before getting into a review of ClickHeat, let's see what we can glean from the heat map above:
- First, it looks like people like to click in the green boxes that surround the code sections of the page. My guess is that they're hoping to copy the code so they can paste it into their MySpace site. Or, they could be clicking and dragging their mouse to copy the code. Either way, I could probably make some people happy by adding a way to easily copy the code.
- The couple places that seem to be the 'hottest' on the analytics map of the web site seem to be outside of the box. Perhaps this is from people highlighting the wrong bit of code, and then clicking outside of the box to clear the selection? I don't know, but it will be worth watching to see if the trend continues.
From this information, I could infer that possibly by including a Google Adsense block inside of a green box, I might draw a few more clicks, just people that's where people are clicking. They'll probably navigate around the ad a bit, but if I stuck the ad smack dab in the middle of the code, folks would have to look at those ads a couple times to get the whole code. Hmmm... maybe I'll have to give that a try.
A full review of my experience installing and experimenting with ClickHeat is coming up next.