Crazy Egg - One more web analytics tool review before calling it a night

Crazy Egg - One more web analytics tool review before calling it a night

I'm coming to the end of my web analytics heat map blog-a-thon, and have one more post in me before calling it quits.

After testing out the web analytics software, I tested out the seemingly popular (based on other blog entries on the subject) Crazy Egg heat map analytics tool. I let it sit long enough to get a few clicks to see how the service differs from the ClickHeat program.

The Crazy Egg Web Analytics Tool Pros

Just like I'm a sucker for simplified self-help books, I still get good feeling around kid-gloved web 2.0 sites. I guess it feels good to have things dumbed down. Some pros to the Crazy Egg service:

  1. Nice interface: Of course, that's the web 2.0 claim to fame - it's all about the interface. Crazy Egg has a really simple signup and dashboard. It's hard to get lost.
  2. Multiple viewing styles: You can choose to view via an Overlay (a bit like the Google Analytics method), List (a table summary view), Heatmap (a heatmap view with nice colors), and Confetti (view every click color coded based on referrer). I like the multiple views, it seems like this gives you a broader view of what's going on with the site.
  3. Simple install: Just paste a single javascript include on your page and you're done. How can you mess that up?
  4. Good detail: The clicks track what page the clicker was on before they came to the page where they clicked (referrer pages), which is nice to see.

The Crazy Egg Web Analytics Tool Cons

Maybe I got a little taken by ClickHeat, and how simple, ubiquitous (easy to install on your whole site), and FREE it is, but I have a slightly longer list of cons for the Crazy Egg web analytics tool.

  1. The rules aren't clear: It's difficult to tell what's being tracked an what's not. Are your own clicks counting? Are repeat clicks counting? How are repeat clicks defined? I dug through the limited help on the Crazy Egg site and couldn't find a good answer.
  2. Limited pages in the free account: Software developers have to make a living somehow, and these guys seem to have put together a nice product, but their highest plan is $99 / month to track 100 pages. To track all of the pages on my site, we'd be talking twice that. $200 / month to me is a bit of a killer. I think their model is to use the web analytics tool to work on specific pages at a time, rather than the entire site.
  3. Limited Options: It doesn't seem like there's a lot you can configure, besides blocking IPs. With ClickHeat, there are several options (though not all of them may be terribly useful).

ClickHeat is the current winner in my private web analytics competition

I think ClickHeat wins overall for full web site tracking, while Crazy Egg is nice and comfortable for the limited campaign. Overall, I like the style of ClickHeat a bit more because of the options (including testing options) available.

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